For venues
Venues and partners
Campaign playbooks for exchanges and perp DEXs: acquisition, measurement, and reward distribution.
Reward Rails Compared: Manual, Merkl and Partner-Direct
Three ways to get prize money to winners — operator transfers, a Merkle-root claim contract, or the partner paying directly. Trust, gas, claim UX and auditability.
User Acquisition for Perp DEXs: The Campaign Playbook
For venue growth teams — campaign types, budget allocation, measuring cost per acquired trader and volume retention, and the mistakes that hide a bad result.
Wash-Trading Resistance in Volume Campaigns
The actual defenses — per-day counted-volume caps, minimum qualifying thresholds, pro-rata economics, flat-start rules, and raw volume shown beside counted.
Case Study: Stock and Pre-IPO Perp Competitions on Lighter
A structural look at a competition scoped to 67 equity and pre-IPO perp markets — token-denominated pool, pro rata with a floor, per-day cap and a daily raffle.
Case Study: Volume Competitions on Predict Markets
How binary predict markets map onto volume competition scoring — premium at placement as volume, cancelled orders excluded, and start-anchored day buckets.
Choosing a Payout Structure for Your Campaign
Pro rata, fixed tiers, top-percent buckets and qualifying gates — the field-size and abuse-resistance tradeoffs, and how a lottery reserve changes the main pool.
Measuring Campaign ROI
The two numbers that survive a retrospective — cost per acquired trader and volume retention — how to instrument both, and why you cannot do it afterwards.
Points Program vs Trading Competition
For a venue deciding where the budget goes — a continuous points program or a time-boxed competition. What each selects for, and how they combine.
White-Label Leaderboards With the Partner API
Render Voltrade competitions and leaderboards inside your own product — the v1 endpoints, read and register scopes, one-call registration and attribution.
Trading Campaign Infrastructure for Perp DEXs
What a venue actually has to build to run a trading competition — tracking, scoring, leaderboards, anti-abuse and payouts — and why most teams should not build it.